Meet Generation Z
I’d like to introduce you to Generation Z.
I know, some of you are still trying to catch up with Busters, or Generation X, or whatever we called whoever followed the Boomers. Or maybe you leapfrogged over all that straight to Generation Y (Millennials), on whom marketers have been focused for at least a decade.
Let me save you some time. Drop everything and start paying attention to Generation Z, who now constitute 25.9% of the U.S. population. That’s more than Millennials (24.5%). That’s more than Gen X (15.4%). Yes, that’s even more than Baby Boomers (23.6%).
So who falls into Generation Z? There’s still some debate on exact dates, but essentially those who were born after Generation Y. So approximately 1995 to present. At the time of this writing, it is the generation that is now under the age of 18.
Do the math, and you realize that they grew up in a post 9/11 world during a recession. They’ve experienced radical changes in technology and understanding of family, sexuality and gender. They live in multi-generational households, and the fastest growing demographic within their age-group is multi-racial.
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Daily Headline News
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The Pew Research Center on Tuesday said a study of nearly 2,000 adults on a hot-button political issue found those surveyed were less willing to discuss the issue in social media than they were in person, and that social media did not provide an alternate platform to talk about the story if they weren't willing to discuss it in person. (Mandaro, USA Today)more...
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Cannabis-infused fizzy drinks on sale in US
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Love, Community and Leadership
Senior Pastor Jim White returns from his summer study break to kick-off a new series, "Family Values." Throughout the month of August, this series will explore the ten core values that are meant to shape family life. And not just the home, but the church as family, as well as the marketplace and school. The idea is that "family" is what God has designed as the fabric of social life. The more we bring our relational world into alignment with these values, the more we experience the health and wholeness God intended for "family" life.
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